Max Ganch
Max Ganch
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DIX Park

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DIX Park

branding ~ video

Working as a group, we were assigned a public space in Raleigh and given free rein to create a new way to experience the park as well as change its public perception.

 
 
 

DIX Park is the lively new rebrand for what was previously Dorthea Dix Park. The old brand lacked the vibrance and fun that people like to associate with public parks.